The Gift Box Campaign
Love is the best gift the world can ever have.
We hope that Valentine's day must have been a very special day for you, and we too have the perfect Valentine's story to share.
We received a wonderful response from many local supporters as a result of promoting the Gift Box Campaign for PEP students.
The Gift box campaign was part of a local campaign which was set up during mid- October with a focus to encourage and support PEP students. We believe when children in rural areas come to school and work hard despite facing many cultural challenges, an extra cheer would only increase their motivation to study, and keep them in school.
PEP had a target to reach 1000 PEP students till December from different villages in rural Sindh, and share with them Gift Boxes that included school bags, stationary, warm clothes, copies and books.
We promoted and shared the message of our campaign with as many friends as we could, reaching out on facebook, text, emails, cards and even reached people who never knew about PEP before. As days went further, the number of gifts kept growing, heaping up in to rewards for children.
Starting from December, the little gift boxes have been distributed in different schools of PEP and are still being distributed as more boxes from our supporters keep coming in. This is an ongoing campaign that has become a philanthropic culture in PEP as well as a circle of love which we intend for to keep getting bigger this year.
We invite you as well to get involved with us and make this campaign a larger way to share love with the children of rural Sindh.
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